Image descriptions:
Image one: E-book titled Orchestrating Public Opinion: How Music Persuades in Television Political Ads for U.S. Presidential Campaigns, 1952-2016 (2018) - synopsis: Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
Image two: E-book titled Detached: Building Houses in Postwar Suburbia (2015) - synopsis: Detached America is the first book with a national scope to explore the design and marketing of postwar houses. James A. Jacobs shows how these houses physically document national trends in domestic space and record a remarkably uniform spatial evolution that can be traced throughout the country. This vast and long-lived collaboration between government and business—fueled by millions of homeowners—established the financial mechanisms, consumer framework, domestic ideologies, and architectural precedents that permanently altered the geographic and demographic landscape of the nation.
