Multinational Management by John B. Cullen; K. Praveen ParboteeahCall Number: HD 62 .C85 2008
ISBN: 9780324421774
Publication Date: 2007-02-22
Pioneering a distinctive strategic approach, the book uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. It covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Equipping students with a broad perspective that's not limited to one nation, the text considers how cultural differences affect strategies and operations, giving readers an appreciation of how social institutions are key to multinational operations