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In This Guide

Image of marketing terms written on whiteboardThis guide is meant to direct you toward reliable resources for researching topics that focus on marketing.  Use the menu to the left to navigate through the guide's pages.

  • Books & E-books - Find e-books and books available in the library.
  • Databases - Find articles and other scholarly literature.
  • Journals - Find scholarly (peer reviewed) journals, popular publications and newspapers.
  • Multimedia - Find videos, courses and podcasts that discuss the various aspects and types of marketing
  • Websites - Find links to resources, associations, and organizations with a focus on marketing and advertising.

The resources in this guide were compiled in collaboration with Student Assistant, Maritzabel Monge.

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