Celia Cruz (Singer)Cruz had a flamboyant stage presence and a supple, powerful vocal style characterized by a raspy sensuality and a flair for jazzy improvisation. In a forty-year career largely centered on her embrace of the percussive Afro-Cuban music known as salsa, she helped engender the international popularity of contemporary Latin music, inspiring a generation of young Latino singers who saw in Cruz’s passionate celebration of her Latina identity a model of ethnic pride, uncompromising integrity, and prodigious artistic achievement.